By: Kathrin Speicher

, 13.05.09 | Company News

DURAN Group relaunches website


Premium glass manufacturer the DURAN Group has given its website a fresh look and new content.

By completely redesigning its website, the DURAN Group is offering visitors a new insight into the corporate world and products of this specialist glass manufacturer. The emphasis was on creating a user-friendly environment with fast, straightforward navigation and an updated look which rounds off the DURAN Group’s overall image.

Designed by Hamburg-based agency FabianBrandDirection®, the site is clear and transparent to reflect the nature of glass products. This is another key element and visual advancement in keeping with the new corporate design since the company was spun off from SCHOTT AG in 2005.
Mainz-based company New Identity AG supported the DURAN Group when it came to programming and the concept. This Internet service provider implemented a portal in two languages, including features such as calling up batch certificates for laboratory glassware items, search facilities to find products and dealers, as well as online catalogues.

The focus is always on the customer who is able to obtain the information they need within a maximum of two clicks. Relevant contact information is also presented on every page.
The DURAN Group is likewise unveiling two new online product catalogues for DURAN® laboratory glassware items and DURAN® glassware for manipulators, as well as a revamped brochure for DURAN® precision glassware.

Tobias A. Thiele, Vice President Marketing: “The relaunch gives the brand and the DURAN Group a fresh look that addresses our target audience appropriately and matches our market position. The web portal is an important element within our mix of corporate marketing activities, which in future will include more digital processes and is already an established part of the value chain.”